Google Annotations For Analytics - What You Need To Know
Google just released some updates to Google Analytics and boy are they useful. Having used Google Analytics from private beta, I realized there was one feature missing which could be very useful in reporting - and it was released today. Have you ever ran a campaign for your website or started some marketing promotion and wonder why there was a huge traffic spike 3 months down the line? Google Analytics Annotations can solve that. You can now create custom labels and annotate throughout your accumulating web traffic data. This is very useful right off the bat, lets take a closer look.
Let’s say we have a budget for this quarter for $5,000. We start an AdWords campaign and launch it on December 8th. We can go into our graphs and mark this. “5k AdWords”. It doesn’t end here. You could label things as: “got story on digg”, “picked up by fark”, “city posters”, “twitter promotion started” the list goes on.
How can you add an annotation? It’s simple. Any place that shows an “over-time” graph in Google Analytics, allows you to add one. simply click the little tabbed arrow below the chart and fill in your note. Annotations can be public (visible to anyone who has access to this data) or private (only available to your user account who has access to the data).
Here is a video explaining it in further detail.
This is a really simple but powerful feature added to Google Analytics and everyone can start using it today. There will be no more guessing as to why there was a huge increase, or decrease in web traffic. Are you using GA Annotations? If so let me know how you like it.
Hi im Tim and I love to do experiments and take adventures online. Professionally I am a Digital Media Producer out of Boston, MA and design, develop and produce interactive media.
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I’m trying to get Google Analytics working with my Bebo page. It tells me to copy a code into my web page but it doesn’t tell how I’m supposed to do that.
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You may need to see if Bebo has a plugin for that, or find an editable area of Bebo where you can insert some HTML or JS.
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Thanks for this informativ article and sharing the video. Google Analytics is the best user tracking tool
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Thanks for clearing thing up for me. I have always heard of Google Analytics, but never knew waht it was. As it turns out, it is actually something that I was looking for.
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Very interesting.Google knows how to keep us happy. This is a very useful tool and thanks for sharing.
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Google Analytics is a powerful tool for monitoring all aspects of your websites traffic, from referral’s to search engine activity.Google rocks.
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Dude, forget Google Analytics. I’m all about Arbitron and Neilson on capturing my stats!
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Video schmideo!!
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In Google Analytics the no of visits 0 days ago shows one value.after 1 month other value.whats wrong?
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really? but anyway thanks for the article! Great
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great video, ideal for beginner
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Google Analytics which is released by the Google. The best part is that an individual can create his custom labels and annotate throughout his accumulating web traffic data. The scenario of Annotations can be public i.e., anyone can access it or private i.e., only user account has access to the data. The whole article is informative and knowledgeable.
Shane Miller
Google analytics is really a best monitorization tool out there and the best thing is it is free. We always use google analytics for our clients and they are also very pleased with the reporting system. I have seen lots of updates in analytics from its beta version and i am sure google will keep updating this wonderful tool.
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Loved the vid.. thanks !
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Great article and information, I have never seen detailed explanation like this regarding new options of Google analytics. Google Analytics is one of the best web tools which killed most of the expensive tools. If you know how to read Analytics you don’t need anything else for benchmarking.
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As someone who uses this system a lot, I thank you.
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I always tell my colleagues to use analytics and webmater tools in combination. The latest improvements are really impressive and when combine the date from both you get the whole picture.
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